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Radio holds a unique
place in American cultural history, and in the shaping of popular
culture
in particular. It
is the bridge between the two halves of this century, the memory
trace from one generation to the next, traversed by world leaders,
sportscasters, crooners, comedians, cowboys, private eyes, and
space travelers, voices imprinted into the American psyche resonating
across time and space. Through high times, hard times, and a worldwide
warfor three decades radio held a central place in our living
rooms. Then it was superceded by television. Still, for another
two decades it was a primary conduit for youth culture and its
music (rock 'n' roll) and for a vast majority of Americans who
were in their teens and twenties in the 50s and 60s,
radio and automobiles were inseparable. Not surprisingly radio
has continued to hold a special fascination for a generation of
American artists for whom it has been an indelible part of their
life experience and imagination, and between 1980 and 1994 many
of these artists reconceived radio for their own time as a bridge
between art and popular culture.
Although avant-garde artists have experimented
with radio since its inception, it was the advent in the 1970s
of non-commercial, listener-sponsored public radio on the FM band,
including college and local community stations that opened up the
possibilities of art on the airwaves, not simply as an isolated
incident but as a viable alternative to rigidly formatted commercial
radio dominated by advertising interests. This new opportunity
was augmented by the revolution in both recording and broadcast
technology and easy consumer access to sophisticated equipment
and processes that rapidly changed the nature of production and
distribution. Thus, in the 1980s, radio and audio artworkssound
art, experimental, narratives, sonic geographies, pseudo documentaries,
radio cinema, conceptual and multimedia performancesconfronted
the politics of culture, subverted mass media news and entertainment,
and challenged aural perceptions, infiltrated the broadcast landscape
and acquired an audience.
Although these works encompass a diversity
of aesthetics and styles, the artists share a sensibility radically
different from that of their predecessors whose roots are in a
European avant-garde tradition. It is a distinctly postmodern American
sensibility of blurred boundaries between realitiesa convergence
of art concepts, forms and media culture, of history, memory, fantasy,
and fiction, of public and private space. Unlike the Dada/Fluxus
based sound poetry, musique concrète, and audio/radio art
explorations of John Cages disciples, contemporary American
radio art of the 80s and 90sfrom the most complex
hi-tech studio productions to the raw energy of live and interactive
broadcastsis predominantly engaged in employing new narrative
strategies and subverting media conventions. The result is a montage
of performance art, poetry, politics, worldwide music, urban noise,
manipulated nature, popular entertainment and advertising, vernacular
speech, fractured language, all modes of talk, and an array of
cultural voices from the mainstream to the marginal. These artists
cross disciplines, raid all genres and recontextualize them into
new hybrids. Their work reflects the socio-cultural complexities
and contradictions of life in late twentieth-century America as
it grapples with the problem of art as a mode of communicating
ideas in a media-dominated environment.
The very phrase radio art may
seem like an ironic contradiction, an oxymoron even, given the
nature of the mainstream broadcast landscape. But it is in actuality
a paradigm for our time in which ancient traditions of aural culture
collide with instant information access and retrieval in the global
village of mass media telecommunications systems. From the artist's
point of view, radio is an environment to be entered into and acted
upon, a site for various cultural voices to meet, converse, and
merge in. It may even be conceived of as a means of intra- and
interplanetary travel.
If, in the general hierarchy of media, television
has been a condo in the sky, than radio has been a basement apartmenta
lot cheaper and easier to break into. But basement apartments also
have a long history as the sanctuaries and fertile abode of revolutionaries,
poets, artists, and inventors. In the early 80s visual and
performance artists, composer/musicians, and writer/performers
approached radio as an alternative art space, a performance arena,
a distribution system, a public art forum, and they have since
used it both as an art context, and an artmaking medium in itself
with specific properties. In one sense radio art in the 80s
and early 90s carried on the spirit of the original "alternative" spaces
of the early 70s, those industrial lofts that were the spawning
ground of conceptual and performance art. Both radio art and the
ephemeral art of that period sought to wrench free from the commodities
marketplace of the gallery and the elitist prestige of the museum
in order to inhabit public space and public consciousness. These
arts presented themselves as information and experience; a participatory
transaction between artist and viewer/listener, as opposed to goods.
In the materialistic 80s, art on the airwaves, spurred by
a similar impetus. had far-reaching implications.
Radio art has operated on the aesthetic, perceptual,
and conceptual frontier, marginalized not only within all the art
disciplines it encompasses, but inside the system of distribution
it has infiltrated. Like astronauts defying the gravitational laws
of time and space, contemporary practitioners have crossed the
borders from art-land to mass media-land throwing into question
definitions of art based on context, while attempting to redefine
the nature of the site of their activities and position their "product" in
relation to its non-art counterpart. "Arty" journalism
is NOT radio art, though journalistic devises may be employed by
radio artists. Likewise, it is not traditional radio drama, though
it may use dramatic conventions. It is not, strictly speaking,
music, though it may be composed entirely of non-textual sound.
In addition, radio art investigates the nature of language itselfspeech
as culture, and sound as languagein an era when language
has been corrupted by euphemism, double-speak, jargon, and propaganda.
As an aural artform it reaffirms that its not just what we
say, but the way we say it. Given all these characteristics the
entire enterprise is inherently political outside of the specific
content of any individual work.
On one hand, radio (as a free, easily accessible,
portable performance space) democratizes art consumption by making
art available at the switch of a dial, and by sometimes engaging
the listener as participant. Initially it was relatively easy for
artists to simply walk in the back door and onto the airwaves (of
public radio) unobstructed. For a brief time they traversed unmonitored
airwaves like guerrillas in the night, beaming into automobiles
across the urban sprawl. Foghorns in the foggy bog, they developed
an audiencean odd cross-section of the populace scanning
the broadcast band for a signal amongst the babble in Babel.
On the other hand, since the late 80s,
public radio more than any other medium has been subject to extreme
censorship both outside and inside the system, with audio and performance
artists and writers caught at the center of the controversy over
civil liberties, freedom of speech and cultural diversity, public
access to public broadcasting, and who controls communications
technology. From the point of view of those who own and control
mass media, radio art may be perceived as anarchistic, unpredictable,
uncategorizable, and therefore politically undesirable. The goal
of the media artist is, after all, to communicate a different version
of reality to a vast number of people, many of whom might not otherwise
be exposed to it. Since the fluid composition of this audience
does not adhere to marketing research demographics, the most effective
way of suppressing this work is to declare that such an audience
does not in fact exist, or that its numbers are too small to be
of significance. In other words, to manipulate statistical data
and apply marketplace prerogatives to so-called non-commercial
public radio. Given the collapse of arts funding, the vagaries
of cultural politics, and the seductions of cyberspace, radio art
as such may well be on its way to becoming an endangered species,
or a cultural form about to mutate and adapt to new technologies
as artists seek to gain a footing in the uncharted territories
of the digital superhighway and expanding telecommunications media.
What contemporary radio artworks share with
the golden age of popular radio is the way in which they intimately
engage the imagination of the listener. The sonic arts bring us
into a different perceptual relationship with the world, and the
complexity of the aural palette, with its ability to create a multidimensional
reality rich in sensations and images, has endowed radio as a medium
with a special capacity for transport. While film and video remain
always a facsimile on a screen, and words remain bound to the page
of the book, aural media both surround and penetrate the body.
Radio in its most creative manifestations is the original holographic
virtual space. Projected onto the visual field of the inner eye,
resonating along aura pathways in the boom box of the brain, words
and sounds become living presences. Think of radio as words with
wings, Swedenborgs and Wim Wenders angels descending
to whisper in your ear, their breath caressing your skin. Thoughts
are energy transformed into matter through the voice. The voice
is the engine of desire that makes flying possible.
In the next century radio as we have known
it may disappear, swallowed up by multimedia cyberspace. Or, as
an obsolete technology relegated to the subculture fringes, it
might exist only in pirate form, a weapon of the worlds underclasses,
a tool of artists, revolutionaries, shamans, and other questioning
voices in our brave new tech world. While tapes may decay, and
those that are not continually translated into the latest technology
will become unplayable, the ideas can be preserved. Today radio
is available on-line but is still trapped within the screen and
the box. Tomorrow, no doubt, will bring us a portable digital technology
open to all the voices of the world, and as interactive as a phone.
Radio once again will be transformed.
This is an edited version of the introduction
from Breaking the Broadcast Barrier: American Radio Art (1980-1994),
by Jacki Apple and Helen Thorington. Yet-to-be-published.
Jacki
Apple is a visual and performance artist, audio composer,
producer,
and writer living in Los
Angeles, C.A., where she produced and hosted "Soundings",
KPFK-FM, 1982-96. You can find out more about her audio art
by visiting: www.somewhere.org.
Artwork: Prashant
Miranda |